CHALLENGE

To help guide the user experience and visual design of Virgin Voyages large-scale ships operations platform. The multi-faceted experience was comprised of 20+ applications that were needed to keep the crew running smoothly and sailors happy - from sailor services to food & beverage, to housekeeping.

SOLUTION

Directing, designing, and recommending solutions for each app from start to finish. This included the creation of a UI component library + style guide, custom icon library, wireframes, key design screens, user flows, creative direction, QA, as well as product user testing aboard The Scarlet Lady before she set sail.

User Experience

We worked with their 3rd party development company, Decurtis, to lead the creation of wireframes and userflows to solve very complex and niche user scenarios.

User Testing

We had the privilege of getting to test our Crew App solutions onboard The Scarlett Lady with the first crew members on a test voyage. We conducted various exercises and gathered video recordings of our findings. The final deliverable was an executive summary presented to leadership + a prioritized sheet of challenges and opportunities to be addressed in the next round of design optimizations.