Challenge

After seeing similar plant companies thrive during the Pandemic using eCommerce as the vehicle, a prominent client in the botanical space asked us to help him do the same. He wanted us to help him design a private-label, direct-to-consumer brand from scratch, find the right audience to sell to, and create the eCommerce experience to do so.

Solution

To create a full-digital experience that included: Research & Strategy, Brand Identity, UX & Visual Design, Art Direction & Photography.

Research & Strategy

We researched competitor websites, social media channels and press mentions. Read up on best-in-case industry examples and scoured the internet for publications who spoke about online plant shoppers. Used data analysis and social listening to learn that Millennials and GenZ, particularly in densely populated urban cities, were the most active online consumers of plants, and most likely to convert on our client’s site. We then spent weeks analyzing every aspect of their behaviors onle-- who they followed, what they did, what interested them, what resonated, what didn’t, to better understand how we could attract them to our new brand. Once we had a more comprehensive understanding, we put together the strategy for how we’d reach them, when, where and what messaging was most likely to appeal to them

Through a series of brainstorms and ideation, we helped the Client name his new brand, PottedHappy and designed everything from his logo to the brand’s visual identity